Comment

Maximizing Your Media Library - Part 1

Frequently when I finish a project with a client, there is a lot of great media that isn’t used- a lot of content ends up getting cut when I cull through what we’ve captured to use the best of the best for their video. Even though a client might not have the budget to fully utilize this media right away, it's something every client should consider using down the road for other projects. There's often enough footage captured that isn't used or that can be "recycled" for other purposes. In other words, there are a variety of ways to optimize and maximize the media that we've gathered.

For example, if the project included interviews, typically most of that content gets cut when you're making a 1-3 minute video. So what do you do with the 90% of the interview that didn't make it into the short promo video? You can use this to make another video - or you can do what I did with Gustavus Adolphus College: create mini-clips of the interviews to help spread the messages of your brand.

Gustavus Mini Clips

Once made, there are a variety of other ways this extra media content can be "recycled" into new videos and used to promote a company’s brand/key messages:

-Videos on different pages their website

-Direct email-to-customer campaigns

-Posts to social media (Facebook/Instagram/Twitter/etc.)

-Using video clips on their website homepage (See example: http://y.co/)

I always like to encourage clients to think about the long-game with projects we’re doing. Sometimes a client knows they have potential other projects to do down the road, so we can proactively plan to capture content that fits with those projects too. Other times I can help a client see the variety of ways we can recycle and reuse footage captured for their current project. In the end, it’s all about maximizing whatever content we capture to help their brand.

Comment

Comment

Kelsey + Jake Wedding Film

Kelsey and Jake are a rock-solid couple. The kind of people on their own and together that everyone wants to be: they're incredibly genuine, kind, thoughtful, hard working AND they know how to have fun! I still can't believe we went to college together for four years and I never knew them (a big loss!). Cheers to these two and their absolutely wonderful day, rain and all; it was a wedding to remember and I'm so happy I was able to capture it for them! 

Comment

Marking Moments of a Lifetime: Weddings

Comment

Marking Moments of a Lifetime: Weddings

Weddings are a big moment in any person's life. Even if a couple was married in the era where having a wedding film meant "someone standing in the back of the church with a video camera," these moments are still worth preserving - and updating so they aren't lost forever. Read how I celebrated my parents 28th anniversary by doing this for them. 

Comment

Comment

Living in a Visual World

Today I had the chance to speak to the Excelsior Rotary Club about what I do and how influential that craft is in the world we live in. Technology is increasingly saturated with more visuals and more video, and for good reason. Video communicates in a way that no other medium can. It's an extremely powerful tool when it comes to storytelling. I'm grateful to have had the chance to speak more about what I do, why it matters and to share some of my work with this group!

Comment

Comment

Remembering a Legacy

Snuck away up north this weekend for some R&R.

Earlier this year my grandparents had asked me if I might make a video of the cabin without people in it. They wanted a memento of this treasured place that our family has loved for the last 23 years. So....I set my alarm to be up before the sun rose (5:47am) and did a little same day edit. I was lucky to get such a beautiful day for creating this film! It was a lovely excuse to play with the drone as well.

Comment

Comment

Gustavus Abroad: Instagram Previews

To satisfy appetites and generate excitement for the Gustavus Abroad stories, we agreed I would make an Instagram edit for both of the student videos. Here is a sneak peek into Emily and Scottie's time abroad!

Comment

Comment

Eurolog: Paris, France

Paris.

The last of all places on my 8 week work-personal trip. What a vibrant city full of culture and history! I am grateful I was able to get a good mix of sightseeing with a friend of mine and also a few more relaxed days to soak in the city. I can't decide which I loved more: the art/history scene here or the crepes and croissants. A bittersweet end as I am excited to return home and get back to real life but also sad this journey is really over! On to the next one.

Comment

Comment

Eurolog: Dublin, Ireland

My family's homeland.

My family has quite a bit of Irish blood, so this country was a must-see place for me. I spent majority of the week in Dublin with the exception of two day trips during my five day stay. The Paddywagon day trip to the Cliffs of Moher was one I could skip next time around, but the Cliffs themselves were not something to be understated. I would have happily spent the entire day walking along these cliffs. They were undeniably gorgeous. My other day trip was a solo venture to Howth, a Dublin costal village, where I had the chance to hike The Cliff Path Loop. It's no wonder that the visitor site for this place is called "howthismagic.com" ... they're onto something for sure.

Dublin is a small, very walkable city (which I loved). I found plenty to do during my short stay. I highly recommend visiting the Guinness Storehouse tour, Trinity College (The Book of Kells!), the Fumbally, St. Stephen's Green, St. Patrick's Cathedral, The Brazen Head, The Cobblestone, Tropical Popical, the creative district, and Phoenix Park, among many other great things to do in this wonderful city. In the end I wish I could have spent much more time in Ireland. I felt very at home. The west coast will certainly be on the bucket list for future places to go.

Comment

Comment

Eurolog: London, U.K.

When I booked my ticket to Europe and had to decide where to spend the last two weeks of my trip, London was calling. So many aspects of this city intrigue me and there is so much to do. Like many other cities I've visited on this trip, the food, people, and culture did not disappoint. London is a diverse place and I was lucky enough to enjoy a small slice of it this week.

Comment

Comment

Eurolog: Copenhagen, Denmark

The last week in Denmark has possibly been my most treasured of the trip so far. I'm almost ready to move here, I love it that much. The city is much smaller, cleaner and feels a lot like home. I have had the pleasure of staying in a little AirBnB house with a phenomenal host as well as the chance to sight see around the city with three dear Gustie friends of mine. Though this week was technically my first week of personal travel through Europe, I couldn't help but break out the camera during some of our adventures.

Comment

Comment

Eurolog: Amsterdam, Netherlands

Over the weekend I had the chance to meet up with my cousin and some friends in Amsterdam. The weather was absolutely dreadful but we still had a lot of fun! Highlights include: a tour through the famous canals (did you know that every year at least one car drives into the canals, despite the introduction of the guard rails?), discovering and enjoying plenty of stroopwaffles, visiting Anne Frank's house, sitting in the D of the Amsterdam sign, and a brief stint at the Amsterdam Ice Bar.

Comment

Eurolog: Germany

Comment

Eurolog: Germany

In the last week, I've been to four different German cities. First, Heidelberg, for a relaxing weekend with my cousin and her boyfriend. Then to Oberursel, Dusseldorf, and Berlin with a Gustavus alum as I captured his story. The food, hospitality, and sights have been one for the books. See for yourself!

Comment

Eurolog: Italy

Comment

Eurolog: Italy

When in Italy, do as the Italians do.

Despite my first 12 hours in Florence being a little rough and a very tight filming schedule, I've had no problems embracing this motto in the past week. As we filmed, we ate well. Not only are the ingredients fresh but so are the flavors of this city. It's a place rich in historical sounds, sights, and smells. I've loved being able to galavant about with the camera as I produced the next Gustavus Abroad story with Scott here in Italy. In addition to that, the hospitality I have felt from both Scott and his program as we've filmed has been outstanding.

I'm happy to admit that the biggest bummer of the week was that the Italian culture does NOT endorse doggie bags after your meal. What a loss. I'm sure the memories from the meals I've had this week will stay as fresh in my mind as when the plate was set down in front of me. Here's some behind the scenes from my time in Florence and Venice.

Comment

Comment

Eurolog: Spain

I am in Europe to film three stories for Gustavus:

Two study abroad stories and one about a successful alum. What’s it like to work in Spain? It’s about 8x more walking (at 20 pounds heavier) than a normal day for me includes. Wherever I needed to go to film anything this week, I walked there. Depending on what I was filming I brought different gear but it generally fell into about 15-20 pounds of camera equipment that I packmuled around with me this week (and that's traveling light!).

I’ve used everything I brought consistently. The iKan Fly tool was a great investment and addition to have to the big camera. I’ve been able to use it for some awesome moving/walking shots and in places where my DSLR / monopod aren’t allowed to be used.

The Spanish think it was a “cold” week here in the 70s but it was perfect for me  to work. There was a slight breeze and I got quite a bit of sun too :) This pleasant weather made walking everywhere very nice.

It’s been a full work week here! Emily and I tried to fit in capturing as many things in that are typical of her life in Spain while I was visiting. We even snuck a weekend trip to Granada into the schedule so I could show what it’s like for students to travel while studying abroad. We fit a lot in on our weekend trip and got to know the city well for the two and half days we were there. My favorite activity is a tie between touring the Alhambra and the six course meal we had on our last night there at a restaurant at the base of the Alhambra.

Emily was so, so great to work with. Very natural on camera, up for whatever I asked her to do, and incredibly patient with me being slow having to get shots of things as we went from place to place. Never hurts to be working with a friend either :) Overall it was a whirlwind of a good week! On to Italy now for filming the second story for Gustavus.

Comment

Eurolog: Nantes, France

Comment

Eurolog: Nantes, France

Kicked off the 8 week European work-personal trip with a visit to Nantes, France over the weekend where I spent time with a college friend. I can't think of a better way to have begun orienting to Europe than devouring savory crepes and pain choc aux amandes, wandering around this historical city, catching up with my good friend, exploring the jardin des plantes, and ordering food off a menu I can't understand. Life is full of surprises and we're embracing this motto for the 8 weeks ahead!

Comment