Athlete Spring Camp:
A huge storytelling opportunity for Brooks and our athlete channels
While our Sports Marketing team planned a real training camp for our road athletes, I partnered with them and Footstep Creative to maximize our content capture for peak storytelling. These vignettes were specifically designed to live on our athlete channels and generate material for Brooks channels in the lead up to spring racing season.
Why Racing Videos
Every fan wants to know what drives their favorite runner. We created this series to let our athletes share what motivates them for the spring racing season.
Athlete Promo Reels
What’s better than being told a shoe is incredible? Seeing your favorite athlete wearing it. We created short sizzle reels for our road athletes to post on their Instagram channels as a part of their spring content push.