The Brand Film: Connection Moves Us All
Ironically this center piece of the campaign launch wasn’t on our project brief.
Early on, our Production team saw a bigger storytelling opportunity with this project. The idea was raised: “What if we made a film about the runners we’re meeting who are experiencing this power of connection via the run?”
Creative got on board first. We began planning on asking interview questions and gathering more behind the scenes footage to support a film, not just a broadcast spot. Later our Marketing partners also saw the differentiation Brooks could have in celebrating the way connection through the run transforms lives through a longer format.
9 run crews. 5 countries. 1 story.
This massive brand campaign was brought to life quickly.
We executed 9 productions within the span of 4 weeks. We partnered with 6 different Directors for production and 2 different teams for Post-Production.
The results?
2x 30 second broadcast spots
4x 15s Paid spots
4x 6s Paid spots
4x 60-90s story-driven pieces for Organic Social
1x 13 minute Brand Film