RIDC x Brooks
The Running Industry Diversity Coalition unites the running industry to improve the inclusion, visibility, and access for Black, Indigenous, and other people of color. As the Running Industry Diversity Coalition (RIDC) approached their 1-year anniversary, Brooks wanted to continue supporting this organization by creating powerful content to support their growth, including an article, teaser, and centerpiece video.
For the video, our team worked with Gnarly Bay and Director Shaandiin Tome to create a short film showcasing the development of RIDC through the perspective of two leading board members, Alison Desir and Chris Lampen-Crowell, celebrating their journey while explaining the goals and objectives of the initiative in their efforts to reshape a more inclusive and equitable running industry.
The content aimed to create conversation around the work the RIDC does in the running community, and ultimately amplify the RIDC through immersive content that helps achieve their mission for the long haul.
