Trail running is a beautiful performance.
Our Creative team was asked to create a suite of video assets to support the launch of the Brook Spring 2024 Trail Head-to-toe collection of gear. Brooks wanted to root our campaign in the idea of “Type 2 Fun,” so our Creative team leaned into building a concept that reflected the highs and lows of any trail run through a beautiful performance. We based this production in the Dolomites to give our athletes a natural setting for Type 2 Fun — and because this epic location would resonate well with dedicated trail runners.
45s Hero Film: a longer format video to live on YouTube.
We carefully casted 4 Brooks Trail Athletes in order to ensure the concept would feel authentically brought to life: Alice Gaggi, Jordi Gamito, Ester Eustache, and Gilles Roux. These athletes meshed perfectly, giddily running all the ups and downs of the three locations we covered in the span of our 2-day production. Much credit for the success of this project is due to our partnership with Stept Studios. Their incredible, nimble team brought fresh ideas to the concept and beautifully executed our vision.
30s Hero Film: made for Paid Media, Organic Social, Digital Content, Retail, and Merchandising use.
BTS Photos
A few photos I captured on set during our Trail production in the Dolomites.
