Real women test drive Brooks run bras — with a special guest.

In the running world there is no cooler special host than Alison Mariella Désir, who also happened to be a Brooks Ambassador. Our Creative team was tasked with capturing photos and creating a video showing real women testing our run bras with the ask that we tailor the concept to include Alison. Our team partnered with Invisible Collective and photographer Jess Barnard to bring this campaign to life.

This was my second time getting to work with Alison on set. She’s a rockstar always. A part of my job on this project also involved casting real runners in the Los Angeles region who could help us connect with all types of runners looking for sports bras. We were thrilled with the final mix of women we were able to work with on the project. Our team was also responsible for delivering content to build a myriad of cutdowns for Paid, Social, Retail, and Merchandising teams. I captured the content that our Social team used to build the TikTok BTS video you see below.