Paving the way to net-zero.
The Brooks Green Silence Ghost 16 is the company’s second foray into creating a sustainable shoe with a small carbon footprint. For this project we were asked to create a 3D video telling the story behind how the Green Silence Ghost 16 was made, along with detailing out all ways the process of making it aligns with Brooks commitment to sustainability. We were fortunate to partner with Native Foreign to execute this video and all accompanying cutdowns and GIFs requested with this brief.
A “Green” Production
One of the best aspects of producing this campaign was in our efforts to make the production as eco-friendly as possible too. Native Foreign was an amazing partner in helping us reduce our carbon footprint as the TikTok below shows. Our internal Creative Team produced the entire project remotely and our production partner made every effort to minimize their waste in the process of making this short film.